Suggested+Learning+Sequence

An Insatiable Appetite for Advertising Year 5/6
 * [[image:RgIpgLybiMhUOHN-300x110-cropped.jpg width="149" height="54"]] || [[image:coollogo_com-48709086.png width="624" height="54"]] ||

Purpose : **To make informed and healthy choices about the nutritional practices I keep.** **To investigate and gain an understanding of advertising strategies used to sell products.** **To explore the issues between healthy eating, marketing, branding and advertising.**
 * || Focus || Topic || Reading/Writing || Other ||
 * Term Week1 || Developing an understanding of nutritional needs
 * Term Week1 || Developing an understanding of nutritional needs

//What are the benefits of eating right?// || __Session 1__- Introduction Whole class true / false slide share with some statements around topic to find out what they know or don't know. Then in groups of 4 provide pre-made bags with labels proteins, fats, carbohydrates etc and examples of foods.  Get chn to sort where they think things go and place on a pyramid template. Tchr question, monitor grps. Share Food pyramid with class on **IWB.** Chn compare how went. Discuss, question. Recreate food pyramid as whole class using magazine or indiv using online food pyramid pdf photocopy sheet

__Session 2__ Read exerts from //'Eating Right: how can you make good food choices?'// Investigate good bad eating habits. Get chn use diary of foods eaten in past few days. Compare with pyramid. How are they going? Record reflection on a **keynote** slide titled 'My healthy eating journey.' Encourage chn to keep adding reflections to this each week during study. || Focus: Main Idea

Firstly Create a title slide for their key note work then:

Using selection of books from National library on different food groups eg fats, proteins.

//-Fats for a healthy body // //-A passion for proteins// //-Vitamins are vital// //-Conquering carbs// <span style="font-size: 110%; font: normal normal normal 12px/19px Arial,Helvetica,sans-serif; letter-spacing: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">//-What’s so good about eating vegetables?//

<span style="font-size: 120%; font: normal normal normal 12px/normal Arial,Helvetica,sans-serif; letter-spacing: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">In pairs chn create a slide in **keynote** for each food grp. Including title, definition, what help it is to the body? and insert a pic to show foods that belong || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">//Home work Task// <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">// Children keep a diary of foods eaten over next few days //

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">//Bring to school cereal packets//

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%;">Have an end of week healthy lunch box day. Take **photos** of each other and publish on **Comic life** with a statement "I love ..... because ..... ||
 * <span style="font-family: 'Times New Roman',Times,serif; font-size: 110%;">Week2 || Investigate what is really in our foods?

**//How can we be sure of what we are eating is ok for us?//** || __Session 3__ Look at packaging of an assortment of food goods. Make a class list of some of the unusual ingredients they find. Divide list using internet and dictionary to find out what they are, and their value to the food. Share findings as whole class. Discuss findings and any surprises. How can they use this info to improve their food choices What are the alternatives? Organic Farming?

<span style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">__Session 4-5__ Introduce idea of class vege patch. Collect suggestions of what to grow. Watch **you tube** 'organic gardening' Chn plan and plant out garden with parent helpers. Make a class roster to tend the garden, water, etc. Record process of making a garden using cameras, flip minos. using **comic life.** Display on class room wall using **comic life.** || Read Journal article "An organic orchard" Pt 3 No1 1984

Create a PMI on new slide titled Organic Orchards **keynote**

Read Journal article " The Compost heap" pt 3 no 1 1986

Use info to make class compost heap for garden ||  || farming **You tube** Prepare questions to ask consumers and sellers about food choices.
 * Week3 ||  ||  <span style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">__Session 6__ Plan for a visit to a farmers market. What is a farmers market? What might they see. View organic

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">__Session 7__ Farmers market visit || In pairs Interview stall holders at your local growers market. Question them about the reasons for selling their product in this way - benefits and draw backs. Film your interview flip minos/ video. Use info for a written report on **keynote** or use as a **podcast on class wiki page** ||  ||
 * Week4 || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: normal;">Why do people make the choices they do?

ADVERTISING ** The power of persuasion ** || <span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial,Helvetica,sans-serif; font: normal normal normal 12px/normal 'Times New Roman'; letter-spacing: 0px; line-height: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">__Session 8__ Discuss -Why do people make the choices they do? Brainstorm using **kidspiration** Lead into ADVERTISING. Watch Birke Baehr video. Discuss their thoughts.

<span style="font-family: Arial,Helvetica,sans-serif; font: normal normal normal 12px/normal 'Times New Roman'; line-height: 19px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">__Session 9-10__ Guided reading using "Advertising Attack" how is an ad made? pg 11-14. What strategies are used? pg 15-23. Then using that knowledgeof strategies watch as a class a variety of videos on Video link page eg. Cadbury Gorilla video <span style="font-family: Arial,Helvetica,sans-serif; line-height: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"> Discuss which strategies were used? || Focus: Discuss and analyse language, meanings and ideas in the specific advertisements studied

Guided reading "Big Fat Lies" pg 4-5

Make a vocabulary list of words used in advertising. Copy these into **Wordle** to be displayed in class.

Read "Happy Birthday" Pt 4 No.2 1999 Create an ad to be read over the radio for a new food using no more than 30 words. || H//omework//

//Collect food ads from TV and other sources eg. magazines, newpaper, radio, 'junk' mail//

//Bring in cereal packets// ||
 * Week5 || Conduct investigations and display findings using graphs.

//**What have we discovered about food advertising?**// || <span style="font-family: arial,helvetica,sans-serif; font: normal normal normal 12px/normal 'Times New Roman'; line-height: 19px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">__Session 10__ -Using data collected from homework study the language and style used. Discuss the inferences of the advertiser i.e. target audience, time slots, note, models. In groups get chn to categorise them according to a decided criteria. Share with another group and justify their decisions.

__Session 11 - 12__ //Branding// <span style="font-family: Arial,Helvetica,sans-serif;">Conduct class survey brands and marketing of cereal products. Why do you prefer to buy this one? Discuss features ie colour, logo,pricing etc D isplay info using **computer generated graphs.** Perform a blind food test with budget cornflakes, skippies, kelloggs, santitaruim, pams. Make predictions Which did they prefer? Were they surprised by the results? Again D isplay info using **computer generated graphs.** || In grps of 4, pairs of indiv do one of the following tasks, using learning from this weeks topic
 * 1) Design own TV advert
 * 2) Create a jingle/rap OR
 * 3) Design a new poster to go in a bus stop near you selling a new brand of cereal or snack food

Record adverts using **video or flip minos**, Jingle using **garageband**

** Shared Reading- " Big Fat Lies" ** ** pg **** 6-13 ** ||  || Whole class Compare and discuss advertisement picture of food and reality of the real thing. McDonalds burger or and in reality what it really looks, tastes like? Is it the same? Introduce and explore with the class //PBS Kids go: Don't buy it - Get media smart- Advertising tricks.// **@http://pbskids.org/dontbuyit/advertisingtricks/foodadtricks.html** //PBS Kids go: Don't buy it - Get media smart- Advertising tricks.// Allow chn opportunity to explore activities further now and in reading time.
 * Week6 || Explore the oral, written and visual language features that can be used for effect in advertising. || <span style="font-family: Arial,Helvetica,sans-serif; line-height: normal;">__Session 13__ //Advertising Techniques and Tricks//

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__Session 14__ Visit local supermarket have a look at how they display products on special. Interview sales manager. Which products stand out, compare price, nutritional info. In pairs Choose a product eg. muesli bars. Which would you buy ? Why? Record visit on **flip minos and cameras** ===== || Guided reading "Advertising Attack" pgs 25 - 31 on<span style="font-family: Arial,Helvetica,sans-serif; line-height: 18px;"> Advertising Techniques and tricks and pgs 33 - 35 Desperate for Attention. "Big Lies" pg 14-15

Explore **interactive website** PBS Kids go: Don't buy it - Get media smart- Advertising tricks.

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 110%; line-height: 19px;">Create a couple of new slides on **Keynote** one titled Branding one Marketing. Add pictures from visit and share learning/thoughts from supermarket visit ||  || 7-8 || Unpacking all the information
 * Week

//**How can i make wise and informed decisions for me?**// || __Session 15__ Initiate a group discussion around how they can use the information and learning they have done this term to make healthier food choices for themselves. In groups get children to jot down what steps they would take when choosing a snack. Read 'Big Fat Lies' pg 22- 25 Groups share ideas then Create a class action plan eg. I//dentify my choices, Evaluate each choice, Identify healthiest decis////ion, Act, Evaluate.//

__Session 16__ //-// Introduce Assessment task to students. Model wiki page set up. Make a list with class of possible topics to investigate further. Monitor and help children who need extra support (Question 4 maybe optional for some students) || Opportunity to complete unfinished activities during term i.e. keynote slides ||  || |||| On your **own wiki page** 1.Design an attractive and catchy heading using text and images on our Advertising food topic. 2. Reflect and share your thoughts on this question "Does the advertising I see influence the food choices I make?"You may like to include links to interesting websites or video clips to support your work. 3. Share a favourite healthy recipe 4.Investigate a little further an aspect of our topic that you have found interesting i.e. Vitamins, Organic Farming, The chemicals in our foods, Marketing/Branding Advertising. Write a few paragraphs on your chosen topic. Include links, images. || __NB__ Assessment Task Teacher will need to discuss / revise safe internet practices etc. (refer to Student Example page and teacher demo page for students) || <span style="font-size: 110%; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">**Activities** |||| __Session 17__ Planning for Celebratory task Turn class into cafe for the day. Using the produce from the class garden in mind create a healthy class menu. Students make suggestions. Vote on 4-6 options decide on pricing. Divide class into jobs. 1. design menu, **word publishing** 2. Advertising day, flyers, school radio etc 3. Cafe signage for the class 4.Design Tickets for cafe **word publishing**. Presell tickets and meal choice a few days out so chn can prepare and purchase food. Perhaps limit to 30. Use parent helpers to support food prep tasks. || //<span style="font-family: arial,helvetica,sans-serif; line-height: 19px;">Homework- visit a local cafe. Take note of the signage, setting out of the menu, seating and food on offer to help you in your planning of the class task. You may like to take photos ask owner first. // ||
 * || **Assessment Task**
 * Week9 || <span style="font-size: 110%; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">**Cumulative**